Barbara Gould | Expert beauty & haute parfumerie

OUR BI-SERUM

FOR WOMEN WHO NEVER FORGET THEMSELVES

OUR BESTSELLERS

Skincare & fragrances enriched with expert actives and natural ingredients, chosen for their exceptional efficacy and sensoriality.

Bi-Serum

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Your night-time hero Vitamin C + Tonivital Complex39,50 €

Généreuse Cream

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Everyday comfort Hyaluronic Acid + Tonivital Complex28,70 €

VANILLE HYPNOTIQUE

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A spellbinding vanilla, infinitely captivating Highly concentrated Eau de Parfum45,90 €

OUR DUOS

Because some rituals are better together, Barbara Gould has created duos that combine performance, sensoriality and elegance. Two essentials, one promise: the pleasure of self-care.

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OUR WORLDS

From high-performance skincare to unforgettable fragrances, explore our creations, where expertise, sensoriality and elegance meet. For those who never forget themselves.

OUR SKINCARE

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OUR FRAGRANCES

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WOMEN WHO NEVER FORGET THEMSELVES

Since its creation, Barbara Gould has celebrated women. Passionate, bold, free-spirited or one of a kind, they share their vision with you through their portraits.

WHAT OUR CUSTOMERS SAY

Anti-Ageing Night Bi-Serum – Regeneration & Radiance

I was looking for a vitamin C night serum that wouldn't irritate my skin or leave a greasy film. After a few weeks, my skin looks fresher when I wake up (and yes, my nights are very short at the moment – I'm a medical student) and my complexion is more luminous. The people around me can see it! It's a wonderful discovery – I can tell this serum is going to become a must-have in my routine.

Sarah, 24

Multi-Correction Dark Spot & Redness Serum

I didn't expect to see such a gradual, natural change. The small irregularities in my complexion are less visible and, above all, my skin looks more even again. I should say that I have both redness and dark spots. This product is a wonderful discovery. I love skincare that cares for the skin without irritating it, which is rare for effective dark-spot treatments.

Catherine, 68

SENSŸDRA® Moisturising & Soothing Cream

I have sensitive skin and lots of creams end up stinging. With this one, none of that. It brings an instant feeling of comfort and my skin stays comfortable all day. It's become my moment of pleasure, morning and evening.

Emma, 20

OUR STORY

Rediscover the story of Barbara Gould, from its origins

“unforgettable”

Born in New York in 1928, Barbara Gould brought a modern vision of beauty from the very start. A pioneering brand, it has accompanied women for nearly a century through its products and advertising campaigns. A rich story shaped by American heritage and French elegance.

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